Recent Facebooks scandal caused a lot of controversy regarding our personal data. Mark Zuckerberg was accused to reviling information of Facebook users to a third party, an English company Cambridge Analytica. Since then, European Union has been working on a set of laws on how to improve our security on the web. The General Data Protection Regulation, GDPR comes into effect on 25 May. It took seven years to complete this process, so let’s see what we can expect in the future.
GDPR – the basics
The law is a replacement of the 1995 Data Protection Directive, which now has minimum standards. Processing data has become a pressing issue in European countries and with a new directive, users will have more significant power. They can request from the companies to delete the personal information they hold, and this stands for all members of European Union. Companies that fail to abide by this rule will be fined up to $20m.
The GDPR will affect every country, but the hardest will be hit those companies that hold and process a significant amount of data and data brokers who are connected with them. We think that most substantial impact will be on the companies whose business relies on collecting and exploring the consumers’ data.
How does GDPR affect tech companies?
In the last couple of weeks, you have probably noticed that all major companies have updated their websites and platforms. All users were sent notifications to agree with new policies. For instance, Facebook launched a variety of tools to put people in control over their privacy. Facebook constructed a new tool where people can check their personal information and delete specific data on the sire. Apple also updated its policy, even though they praised themselves who they don’t collect data from their users, so they didn’t have to make significant changes.
What does that mean for users?
People now have the powers, and you can hold some company responsible if it violates this rule. You have the right to remove your personal data from the company database if you suspect it’s not used for the right purpose.